Hi, I’m Dom -

founder of WaveyDrip :)

Thanks for coming along for the ride!

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california dreamin’

maybe you could Blame it on the slightly unrealistic expectations set by Laguna Beach + The O.C.…
but California was always the dream.

+ when I finally got here, it was even better. it felt like somewhere I belonged.

I was born + raised in New Zealand, but I always had a feeling I’d end up here one day.

At 19, I flew to the U.S. by myself to spend a few months in New York working at a summer camp. It gave me the opportunity to make lifelong friends + travel around the country.

but once I got to California, that was it. I was in love.

i planned my life around working at summer camp - heading back each summer, so i could spend as much time as i could in california at the end.

Something about the coastline felt like home. Driving up the Pacific coast highway reminded me so much of New Zealand — rugged, beautiful + to my surprise, the ocean was cold! Just like home!

people were barefoot, surfing, camping, cooking outside… it just clicked.

i’ve now been living in california for seven years + most recently, right here in venice beach - the kind of place I used to only see on TV.

(+ where WaveyDrip came to life!)

A young woman with long brown hair squatting outside on a sunny day, wearing orange-tinted sunglasses, a colorful beaded necklace, a printed t-shirt, baggy jeans, and white sneakers.
A young woman with long brown hair, wearing orange-tinted sunglasses, a colorful beaded necklace, a patterned T-shirt, and light blue jeans, crouching outside on sand with a white brick wall behind her.

“i’m lucky to call both coasts home + even luckier to pour a piece of each into waveydrip.”

the waveydrip story begins

→ the 1990s

Growing up in wellington, new zealand + spending a large chunk of my time on Waikanae Beach (pictured), life was simple in the best way.

Barefoot summers with my cousins, sprinting across the sand, trying not to burn our feet, the prickly grass hidden in the sand dunes between our toes, riding our bikes, playing cricket, rugby + petanque, setting up shop on the side of the street - selling odds + ends from around my grandma’s house to make enough money to buy lollies at the dairy…

it was where so many memories were made.

We spent many hours of our days on the beach + in the water — some of the moments that shaped me, from childhood through to early adulthood, happened right here in waikanae.

A beach scene with greenery and purple and white flowers in the foreground, a sandy beach and water in the middle, and a distant island with a mountain in the background under a bright blue sky with clouds.
A family of five standing outdoors in a garden with trees and a building in the background. The group includes an elderly woman, a middle-aged woman, a middle-aged man, and a young girl, all smiling.
Person sitting on sandy beach, smiling, wearing a dark baseball cap and a blue hoodie, with distant buildings and mountains in the background during sunset.
A group of four children and an elderly woman sitting on a porch. One girl is standing in a white long-sleeve shirt, another girl is sitting and drinking a beverage, and two boys are sitting, one holding a stick. The elderly woman is wearing a light purple outfit and a pink scarf, and appears to be mid-sentence or singing.

→ but let’s quickly rewind to ~1970

there was a towel + it lived in my grandma’s house on Waikanae Beach, tucked among a mix of everything… but it was the one you always noticed. Funky greens, yellows + pinks covered in flowers.

It had been around since ~1970 — it wasn’t unusual for my grandma to hold onto things for decades.

Everytime I opened up the cloest, it was there. staring at me.

that towel became the unexpected foundation for WaveyDrip — inspiring the colors + the flower logo.

A house on a hill surrounded by green bushes and purple flowers, with a wooden deck and stairs leading up to the house, under a clear blue sky.
A cartoon-style pink flower with five petals and a black center.
Close-up of a colorful floral towel with various flowers in white, yellow, pink, orange, and green on a green background.
A simple stylized graphic of a yellow flower with five petals and a central black circle.

→ 2023 - 2024

Fast forward to the summer of 2023 - at this point, my wife + I had been living in Los Angeles for four years.

her birthday was coming up + as she had started surfing more + more, i decided to go on a hunt for a towel poncho of sorts.

I was looking for something fun + bright but also practical + good quality. i was probably looking for something a little too specific because i was getting frustrated at the selection.

but that’s when the first thought occured; why can’t i just make one myself?

while casually mentioning it to a few friends, I started playing around with logos + brand names for fun.

Their responses were;

“wait, this is actually a really cool idea”
"You have to do this”

and from then on, it kind of never left my mind.

People skateboarding outdoors near a residential building, with palm trees in the background.
Two women with surfboards walking into the ocean on a sandy beach, with people in the distance and waves in the background.
Two people sitting on a low concrete wall in front of tall palm trees during sunset or dusk, with a cloudy sky and a flagpole with an American flag in the background.

→ 2025 (The turning point)

at the beginning of 2025, an unexpected life event left me without a job + no real plan.

deep down, i knew it was finally time to do something creative.

I remember sitting in a café one day, thinking about how I’d just been given the gift of time.
I wrote in my journal: “use your time wisely.”

i knew the universe was telling me it was now or never.

so… one day i started researching, calling manufacturers, designing, sewing, taking free business courses online - all while shark tank played in the background.

i taught myself everything I could - basically winging it.

What once felt like a little side project quickly became something real — 2025 marked the official beginning of WaveyDrip.

A young woman in casual clothing, including a black beanie, pink t-shirt, black pants, and black Converse sneakers, is sitting on a tan leather couch with a beige cushion. She is in a modern, minimalist room with a white wall that has motivational text and a simple line art logo at the top. There is a white standing lamp to the left and a large white vase with dried pampas grass to the right.

never stop creating.

Thank you to my friends, family + community. your support means the absolute world.

remember - Your creativity is a light that connects us, inspires those around you + reminds us that even in a world of chaos, there is still beauty to be made.

+ It’s never too late to start.

- dom :)

A woman with a white and red baseball cap and a dark t-shirt is making a bed with blankets on a wooden table, smiling.
Person arranging clothing and textiles on a table in an office or studio space while another person looks on.
A woman wearing a white cap with red text, sitting at a desk with a laptop, with clothing and fabrics in front of her.
Three young women standing barefoot on a sandy beach with lush trees in the background. They are smiling and have their arms around each other, wearing casual colorful clothing.